We were sitting through our Business Immersion presentations - when Girish Sir (Regional Director of PRMIA) - he evaluates our presentations - gave us the lesson for the day.
"Shoppers are of 2 types - Fools and Idiots"
Fools: A fool is categorised as someone who goes to a mall and ends up, buying an Ipod from one store at a higher rate without enquiring at the nearby store.
Idiot: Some one buy's 2 axes (not the deoderant) because you get one free with another - in a place like Dubai where there are no trees. :)
Definitely a gyaan for Sales and Marketing aspirants on how to understand and tap shoppers.
Nikhil Neelakantan
Trendsetter # 22
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